Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you […]
Comprendia Founder Mary Canady makes frequent presentations to life science professionals about life science networking and marketing. Mary speaks to students and professionals at life science organizations towards the end of improving science communication and opportunities to connect within the industry and with the public. Most of her presentations can be found on Slideshare, YouTube, […]
Description Our life science social media training helps marketing and business development professionals learn how to plan and implement campaigns that attract scientists and achieve a favorable return on investment (ROI). The training is intended for marketing and business development professionals who work with products which are not regulated by the FDA. We cover the […]
Description Based on your objectives, Comprendia will create a strategy for a single life science webinar or for a series and manage the implementation from start to finish. Create valuable, lead generating content which will showcase your company’s expertise. Key Benefits Generate leads based on existing expertise Develop valuable web content Position your company as […]
One of the most important factors search engines use to determine ranking for a website is the number and quality of other sites that link to them, so-called backlinks. Their rationale is that well established and respected information sources will be linked to by others and because they contain more relevant content. Search engines are […]
At a recent meeting with a prospective client, I gave a presentation in which I could see that the first few ‘about us’ slides were causing my prospect to zone out. In response, I breezed through them and got to the latter part of the presentation which would be more engaging, covering a case study […]
Believe it or not, we still run into life science companies who haven’t drunk the social media Kool-Aid. In other words, they don’t think their customers use the applications and are not ready to commit to spending resources on them. My answer to them? Everyone Googles. New media has a profound affect on the results […]
A recent article from the Huffington Post states that social networks for scientists won’t work because there is no incentive from a career perspective. The piece focuses on ResearchGate and takes a stab at the Economist’s article about the community. Here at Comprendia, we’ve never advocated that Facebook should be recreated for scientists, as there […]
One of the most exciting aspects of our work is developing new ways for our clients to engage their customers. We’ve recently had great success helping our client Emerald BioStructures create a new drug discovery webinar series which has increased their visibility and generated high quality leads. We’d like to share some of the key […]
Here’s our most recent playlist of links and tips for life science marketing and social media: Promega updates website. Promega recently redesigned their website, and while I thought the old one seemed easy to navigate, it’s clear they’re looking forward with this redesign. The interface is simpler and they also offer RSS feeds for some […]