Our Social Media for Life Science and Biotechnology workshops and training help marketing and business development professionals learn how to plan and implement campaigns that attract scientists and achieve a favorable return on investment (ROI). We offer the sessions described below in person in San Diego, in interactive webinars, or we can arrange a visit to your region or company at your request. In addition, we can ‘mix and match’ any of the topics below to suit your needs, contact us for more information.
Note: Our training is intended for marketing and business development professionals who work with products which are not regulated by the FDA.
We’ve posted our 2011 schedule with content based on our recent survey. Workshops will take place the 2nd Thursday of every month (except in July), check out the details below and visit our Google calendar and add the events to your schedule. Also, you can sign up for email updates from our blog to get updates.
2011 Social Media Workshop Schedule
|Twitter Workshop||How do I grow my brand 140 characters at a time, and are any life scientists listening? We’ll show you all the Twitter tips and tricks, do’s and don’ts, and life science success stories.||2.5 hours||Recorded webinar|
|Workshop 1: Get Started With Industry-Specific Strategies and Tools||Learn about STIR Social Media™ strategies that attract scientists and achieve a favorable return on investment (ROI). Learn how to ‘get’ social media and apply it to your business effectively, taking home worksheets that will help you get started quickly.||4 Hours||Recorded webinar|
|Facebook Workshop||Learn how to create Facebook applications which attract life scientists (especially academics) and extend your brand.||2.5 hours||Recorded webinar|
|Workshop 2: The 4 B’s of First Party Applications||Using the STIR Social Media strategies from Workshop 1, learn how to build web 2.0 applications including blogs, forums, wikis, and how to generate meaningful content for life scientists. We’ll cover the Basics, Benefits, Best Practices, and Biotech Examples.||4 hours||Recorded webinar|
|Google Tools Workshop||Google provides many synergistic tools for search engine optimization (SEO) and advertising. You’ll learn how to simplify these sophisticated tools to inexpensively improve your website’s performance.||2.5 hours||July 7th, 2011|
|Workshop 3: The Rule of 3’s for 3rd Party Applications: Strategies, Tactics, and Metrics||Learn how to leverage Facebook, Twitter, LinkedIn and YouTube to strengthen your brand and visibility among life scientists.||4 hours||August 11th, 2011|
|Blog and WordPress Workshop||WordPress is the most popular blogging software and our top recommended application. We’ll teach you how to install and customize this powerful blogging tool so that you can leverage it to engage customers and for search engine optimization (SEO).||2.5 hours||September 8th, 2011|
|Workshop 4: The Zen of Social Media Marketing: Listen, Measure, and Adapt Your Business For Long Term Growth||We will take a holistic view of social media, showing strategies for developing social media campaigns which work with traditional media. By improving customer engagement, monitoring your progress with inbound marketing and SEO, and marrying the results with sales, you’ll make lasting changes in your business resulting in long term growth.||4 hours||October 13th, 2011|
|LinkedIn Training||If your life science customers work in industry, chances are you can find them on LinkedIn. Learn how to leverage employee profiles, networks, and groups to gain visibility and leads.||2.5 hours||November 10th 2011|