Social Media Workshop Glossary
||Short for ‘weblog.’ Website format in which short updates or articles are posted periodically.
||Periodic email which provides product and application news for customers (html or PDF format, former preferred).
||Page based on personal interests created by individual or corporation for purpose of gaining fans to follow and interact. Can be used by corporations for branding, and preferable in this case to Facebook groups, which do not ‘push’ information to followers.
||Website which allows most users to ask and answer questions.
||A group sharing similar professional or networking interests on the LinkedIn social network. Companies can use to build brand.
||SDBN LinkedIn group
||The need for a minimum number of users for an application to become useful.
||A scale determined by Google to weight your website’s search engine results (1-10). Higher pagerank=better SEO
||A customer’s market segmentation based on interests, activities, and opinions.
|Really Simple Syndication (RSS)
||A standardized way to publish changes to a website. Works best with news feeds or blogs.
|Return on Investment (ROI)
||A measure of the efficacy of an activity, usually marketing or advertising, based on its financial return. Equation: ((Payback-Investment)/Investment) * 100
|Search Engine Optimization (SEO)
||Improving your website’s position in search engine results.
||Account on application in which users update their ‘followers’ periodically with short (140 character) updates. For corporations, can be used to build branding and to promote content/products.
|Web 2.0 Site
||Website which changes based on user interaction.
||Set of user generated (mostly) online documents which are extensively cross-linked.