The hype cycle, which was discussed at the Association for Commercial Professionals in the Life Sciences meeting in September 2013, represents how new ideas or technologies progress through a period of inflated expectations, then through a trough of disillusionment, finally to reach a plateau of productivity.
For many industries, social media has become an integral part of the marketing mix, and serves the vital role of reaching customers while traditional, broadcast-based marketing fails. In the life sciences, however, companies are adopting these technologies more slowly, or even misusing social media channels.
In this webinar, we’ll show how life science companies who do “get” social media can gain a competitive advantage with tools and resources that are largely untapped in the industry.
The webinar is now on demand, fill out the form below to access: