About Us

Founded in 2008, Comprendia is the life science industry’s only marketing partner integrating proven strategies with modern social media and digital marketing tactics.

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We offer marketing services and training to diverse clients, ranging from small biotech companies to large life science brands.

Latest News & Blog Posts

The Top 5 Reasons Your Life Science Brand Should Have a Strong Social Media Presence

I founded the San Diego Biotechnology Network in 2008, and we keep a directory of the life science companies, and we also created a Twitter list of all the companies who use the application. We’ve noticed that the number of companies with Twitter accounts has roughly doubled over the past 5 years, and now roughly […]

Leveraging Asana for Marketing Communications Planning

In the Biotech Marketing Network survey we published early this year, we were surprised to find that only a small percentage of life science marketers use project management software to manage their communications. Instead, many use shared spreadsheets, a method which many marketers would deem antiquated and not easily connected to other applications. For this month’s focus […]

The Top 5 Reasons You Shouldn’t Purchase Life Science Email Lists

It’s life science marketing’s dirty little secret: many marketers buy lists of researchers to mass email, a tactic their customers would be appalled to learn, especially in these days of privacy concerns. The General Data Protection Regulation (GDPR) went live in the European Union at the end of May, and marketers need to pay close attention to […]

Using UTM Codes for Life Science Marketing Metrics & ROI

We found in the Biotech Marketing Network’s 2018 Marketing Strategies, Tactics, and Needs survey that life science marketers are very unsatisfied with their team’s ability to measure return on investment (ROI). Subsequently, they have fewer resources because the management doesn’t see the benefits of investing in marketing. We aim to help biotech marketers better measure […]