http://comprendia.com Communicating the Business of Science Mon, 08 Feb 2010 18:57:21 +0000 http://backend.userland.com/rss092 en At least four times this week I've been asked by someone for help and I've politely declined. It's true that I have a large network and knowledge that comes from years of experience in the industry, and do help people quite a bit. However, I see many people who don't ... http://comprendia.com/2010/02/05/help-yourself/ Yes, I have a very large social media soap box, which I climb upon often to preach. One of the reasons I'm so passionate about talking about it is that it has many benefits that we reap daily. Also, unless you participate in it, it is difficult to understand why ... http://comprendia.com/2010/01/28/why-you-should-be-blogging/ We recently did speed networking at a San Diego Biotechnology Network (SDBN) event , and many of the scientists were pleased with the number of connections they made, and asked when we would do it again. This made me stop and think about the importance of face to face (f2f) ... http://comprendia.com/2010/01/22/face-to-face-matters/ We often get asked by our life science and biotech clients how to calculate return on investment (ROI) for social media activities. Sometimes we are surprised, because the equation is the same as for any marketing activity, and the metrics are often easier to measure than with traditional tactics. We've ... http://comprendia.com/2010/01/15/calculating-roi-social-media-life-science/ We're really big WordPress fans here. It's free, it's powerful, and it's popular, meaning that it is constantly improving. Like any free software, however, it doesn't come with any formal support or guarantees, so keep that in mind when considering things like security and backups. We recommend using the fully ... http://comprendia.com/2009/12/30/essential-plugins-wordpress-blog/ I've been having some interesting conversations about reaching individuals and groups of people lately. It seems as though psychographics and timing has more of an impact these days as there are so many ways to communicate. With the holidays fast approaching, and the flurry of activity that will likely take ... http://comprendia.com/2009/12/23/how-can-i-reach-you/ Throughout my career I've had the need to either generate or find images to communicate science, and I actually enjoy it quite a bit. I thought it might be useful to others to provide a summary of resources. Finding and creating expressive images often inspires my blog writing, and it ... http://comprendia.com/2009/12/16/images-for-blog-posts/ You may have talked with or met Rebecca Watson-Beattie by now, she's done a great job reaching out to our clients and partners. With a background in business development, sales, marketing, and science, Rebecca is a perfect addition to our team. She understands the challenges biotechnology and life sciences companies ... http://comprendia.com/2009/12/13/comprendia-welcomes-rebecca-watson-beattie-as-business-development-manager/ You know I am one of social media's biggest cheerleaders, especially for life science and biotech as I see enormous potential. However, when planning a social media (SM) campaign, there are some important things to remember about what it isn't. This list is meant to help you plan and ... http://comprendia.com/2009/12/09/the-top-five-things-social-media-isnt/ Once again inspired by Sally Church, I decided to look at the Comprendia Tweet Cloud. What is that, you ask? It is similar to a tag cloud, a visual representation of words used to 'tag' or describe a set of entries. For example, if you save bookmarks application Delicious, you ... http://comprendia.com/2009/12/04/say-what-you-need-to-say/