http://comprendia.com Communicating the Business of Science Fri, 27 Aug 2010 22:39:15 +0000 http://backend.userland.com/rss092 en Social media applications which track users' locations are big news recently since Facebook Places launched, competing with Foursquare which has three million users. Many businesses are learning to leverage these applications, allowing users to learn about discounts and gain benefits for 'checking in' to their establishments online while they are ... http://comprendia.com/2010/08/27/ways-life-science-companies-foursquare-location-tracking-applications/ You may know I was trained as a scientist and realized about ten years ago that combining this knowledge with marketing know-how could help me make what I hope are significant contributions to life science. Marketing gets a bad rap because it is used incorrectly by some, but its tenets ... http://comprendia.com/2010/08/24/why-providing-value-to-life-scientists-is-more-important-than-ever/ It seems these days there are many 'social media experts' claiming that they can help you tweet, blog, or web 2.0 your way to success. How do you know who to believe? Here are some guidelines to help you determine whether your 'expert' is an aficionado, or just 'tweeting Dixie.' Practices ... http://comprendia.com/2010/08/10/will-the-real-social-media-expert-please-stand-up/ You've put together your overall life science social media strategy (if not, see Workshop 1 and our other social media training) and it includes third party applications such as Twitter, LinkedIn, Facebook, and YouTube. How do you use these applications to reach out to your customers effectively? The applications are ... http://comprendia.com/2010/08/04/life-science-social-media-workshop-3/ Recently, science blogging's clear leader, ScienceBlogs, with up to 1.2 million unique monthly visitors (estimate, April, Compete.com) lost several top science bloggers due to their initial decision to allow Pepsico, Inc. to host a blog called Food Frontiers on the site (it has since been taken off the site). Although ... http://comprendia.com/2010/07/30/life-science-social-media-marketers-learn-from-scienceblogs-pepsigate/ Lately I've been disturbed, and frankly quite irritated, by a trend in which more individuals, either acting on their own or on behalf of their company, frequently send personal email blasts with no easy way to opt out. These individuals are likely empowered by new tools such as LinkedIn and ... http://comprendia.com/2010/07/22/privacy-is-the-new-black/ We stress the importance of good content in our training and workshops, it is the cornerstone of a successful life science or biotechnology social media strategy. Content can be fully original, such as a blog post written by one of your company's scientists about their research, or you can share ... http://comprendia.com/2010/07/16/got-life-science-social-media-content-let-us-create-a-custom-rss-feed-for-you/ We hear from life science marketers that they 'don't have time' for social media. We think that for many reasons, they should 'make' time, as the benefits are far reaching, from reinforcing your brand to getting input on product development. However, we are realistic and know that integrating these habits ... http://comprendia.com/2010/07/14/how-to-leverage-life-science-social-media-in-ten-minutes-a-day/ Twitter is not just for breakfast any more. Life scientists and companies are using it to learn and share information, and there are likely a few thousand life scientists and more than 100 related companies using it. One of the really great things about twitter is that you can find ... http://comprendia.com/2010/07/09/how-to-get-more-life-science-followers-on-twitter/ Almost every life science company we talk to about web 2.0 and social media has the same question: what's the return on investment (ROI)? We've discussed that the ROI equation for social media strategies and tactics is the same, but that the 'expense' and 'payback' calculations will likely be different. ... http://comprendia.com/2010/07/06/how-does-web-2-0-increase-life-science-product-sales/