Archive for the ‘Comprendia News’ Category

Comprendia and Informex Announce Social Media Workshop September 21st

Comprendia has been invited to present a social media workshop for the chemical industry by Informex, the leading meeting place for buyers and sellers of high-value chemistry for a broad range of applications. Learn more from Informex’s press release about the social media webinar for the chemicals industry, and register here. If you’re interested in hiring Comprendia to train your group, see our life science social media training and workshop opportunities.

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Social Media for Life Science and Biotechnology Workshop 3: The Rule of 3’s for 3rd Party Applications

You’ve put together your overall life science social media strategy (if not, see Workshop 1 and our other social media training) and it includes third party applications such as Twitter, LinkedIn, Facebook, and YouTube. How do you use these applications to reach out to your customers effectively? The applications are all different, requiring individual strategies, tactics, and methods for determining metrics. Join us August 31st in San Diego or via the web to learn the ‘Rule of 3’s’ for third party social media, and you’ll start reaching out to your customers like never before (almost like a 3D movie, you could say). In this four hour interactive workshop, offered in San Diego and via webinar, you will learn everything you need to know to implement campaigns on Twitter, LinkedIn, Facebook, and YouTube, including: Strategies What strategies and themes work with life scientists? Which third party social media applications are my customers using, and how do I target them there? How do I fulfill corporate goals and provide value at the same time? Tactics How can I get the most out of my time spent on 3rd party social media? What are the best tips and tools for each application? Where […]

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Need Life Science Social Media Content? Let Us Create A Custom RSS Feed For You

We stress the importance of good content in our training and workshops, it is the cornerstone of a successful life science or biotechnology social media strategy. Content can be fully original, such as a blog post written by one of your company’s scientists about their research, or you can share links, news, presentations from others on third party applications such as Twitter or LinkedIn, as long as you credit them properly. Both original and shared content benefit from reviewing updates from the web or social networks regularly, and a good way to do this is through RSS (Really Simple Syndication) feeds. RSS feeds do the work for you, telling you when content all over the web is updated, and we can create a customized feed for you based on your needs. See this example of a drug discovery blogs feed we created, or the San Diego Biotech News feed. The information can also be sent as email. Just fill out the Custom Life Science RSS form and we’ll do the rest! We think you’ll also find that a custom feed will help you stay on top of your industry, whether you’re in R&D or Marketing. As always, contact us if […]

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Comprendia Announces Social Media Workshop 2 Webinar and Training

Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four hour workshop, you’ll learn how to build web 2.0 applications including blogs, forums, wikis, and how to generate meaningful content for life scientists. For each strategy or application, you’ll learn the 4 B’s crucial to attracting scientists and achieving a good ROI: the Basics, Benefits, Best Practices, and Biotech Examples. Register here or contact us if you’re interested in a private or customized version of the workshop. We also offer training for social media applications such as Twitter, WordPress, LinkedIn, and Facebook, check out our Social Media Training and Workshops page for more information. We can also customize the training for your business, contact us for more information.

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Comprendia Turns Two! What We’ve Learned, and Are Still Learning…

It’s hard to believe that just two years ago in June of 2008, I started Comprendia. Colleagues at Stinson Brand Innovation helped me with a logo and branding, and I set up the Comprendia website using the free WordPress platform. Now, in June 2010, we find ourselves as a two year old company with what I consider to be a good reputation and solid experience. Maybe I have too many friends with little kids, but I can’t help but to try to think about what we’ve learned, and what we have yet to learn, from a two year old child’s perspective. Here goes! Sharing is good. A lot of what we find ourselves doing is providing resources for others, whether they’re scientists in the San Diego Biotechnology Network (SDBN), life science marketing professionals, or any of our network of around 9,000 biotechnology professionals. Are we good people? Sure, but we also see benefits from sharing daily, which gives us a business case to continue. We get new leads, we learn from our peers and our clients, and we get many perks from being connected, such as media access to conferences, etc. In our two years, we’ve definitely learned the benefits […]

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Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications

Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest the workshop to colleagues, and we continue to incorporate your feedback to make the workshops even better. In the first workshop we covered Comprendia’s STIR Social Media™ system which defines the four qualities needed for a successful campaign: Sticky, Transparent, Intuitive, and Resonating. We discussed in detail how social media is a natural extension of the activities life science companies have been engaged in for years, and that, as with all marketing, strategies must come before tactics. If you missed the IRL and virtual events, don’t despair, you can still order it on demand through the Comprendia website, and we highly suggest it before you attend the second workshop. The Workshop 1 webinar is roughly 3 hours long, and we’ll give you a ‘day pass’ in which you can watch it any time that day, and we’ll send you the printed presentation as a booklet […]

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Comprendia Welcomes Rebecca Watson-Beattie as Business Development Manager

You may have talked with or met Rebecca Watson-Beattie by now, she’s done a great job reaching out to our clients and partners. With a background in business development, sales, marketing, and science, Rebecca is a perfect addition to our team. She understands the challenges biotechnology and life sciences companies face and shares our passion to help them launch and grow. Rebecca is very organized, focused, and pleasant, and we chose her because we think she’ll really help those who work with us to thrive. Check out Rebecca’s Bio for more information, and feel free to reach out to her.

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Comprendia to Present at Transitions to Industry Symposium

On November 14th, Comprendia Founder Mary Canady will be presenting an overview of San Diego Biotechnology at a local symposium geared towards life science postdocs and hosted by UCSD, The Scripps Research Institute, and Burnham Institute. Dr. Canady’s career, first as a local researcher and now as a small business owner working with biotechnology companies, gives her a unique perspective on transitioning from science to business. Check out the website for more information and to register.

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Comprendia Adds Social Media Capabilities

If you’ve been following our Biotechnology Marketing 101 blog, you likely know that we are ‘in the know’ about social media. We’ve used it to grow our own company and the San Diego Biotechnology Network, and we’ll be featuring our work with other companies soon. Check out our Social Media Capabilities page to learn more and to get started!

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80’s Movie Meets Healthcare Innovation in San Diego

Our founder Mary Canady realized a lifelong dream today. She was able to combine her love of the 80’s with her love of science in a single Xconomy post, check it out! Seriously, though, the BIL:PIL event represents a ‘sea change’ in how important issues such as health care will be more accessible our input as scientists and patients, and I highly suggest attending it.

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