Archive for the ‘Comprendia News’ Category

Comprendia Life Science Social Media Report Recognized by Affymetrix

Comprendia’s analysis of the top life science company Twitter accounts was recognized by Affymetrix in this press release. We congratulate them on their success with social media and hope that our analyses and expertise will continue to facilitate increased communication between biotech companies and the researchers they serve. As part of Comprendia’s 3rd anniversary celebrations this month, we will be announcing more products, services, and awards shortly towards our goal of encouraging increased transparency and collaboration the life sciences. To share this post easily cut and paste: Comprendia Life Science Social Media Report Recognized by Affymetrix http://bit.ly/kCeaIi

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Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available

A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on our workshops and training page. As always, contact us if you have questions, and hope to ‘see’ you at a workshop soon! To share this post easily cut and paste: Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available http://bit.ly/jyhqM4

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Comprendia Announces Facebook Workshop for Life Science and Biotechnology

Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.

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Beta Launch of Engaging Epigenetics Experts at American Association for Cancer Research Meeting #aacr

We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social Media™ system to ensure that it will meet the needs of life science researchers and thus be adopted by them and grow. Epigenetics is a fast-growing, interdisciplinary field studying the way environment changes genetic information, and we created a Social Media Charter™ for NEB, working closely with them and benefiting from their knowledge of their customers and the science. In meeting the needs of epigenetics researchers, NEB will better be better positioned in this competitive market, and they’ll also gain from getting product development feedback from the researchers. We applaud NEB for having a long-range view of these new applications, and know that they will pay off soon. Our Social Media for Life Science and Biotechnology Workshop April 14th will describe the STIR Social Media system in detail, helping you to learn how to leverage these new tools effectively. To share this post easily cut […]

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Workshop 1 April 14th & Twitter Webinar Available

Just a quick note to let you know that our Social Media for Life Science and Biotechnology Workshop series is starting again with a Workshop 1 interactive webinar April 14th. Also our Twitter Workshop is now available on demand. We hope to help you meet your goals in 2011 with social media workshops specific for life science and biotechnology, contact us if you want more information or require customized training.

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Small-Scale Survey Suggests Life Science Companies Will Significantly Increase Social Media Advertising in 2011

A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social media applications were most utilized, Twitter and Facebook were the top results, with 58% and 39% using them daily or one or two times a week, respectively. Respondents indicated that social media monitoring is also prevalent, with more than 60% indicating they track mentions of their brand on social networks. The long term effects of these trends are unclear, but it is possible that increased interaction between these life science companies, their customers, and independent science communicators portends the development of better products and increased progress in biotechnology research. 2011 Life Science Social Media Marketing Survey January 2011 View more presentations from Mary Canady. Download the PDF of the presentation. These results indicate a shift from traditional, broadcast marketing such as print advertisements and even online banners to new, more engaging methods such as social networks and blogs. Are life science marketers fully ready for […]

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Discover Life Science Social Media Marketing Trends: Take Our Survey

Want to know what life science marketers are doing about social media and how you can keep up? Take our short survey and be the first to get the report in a few weeks: http://bit.ly/lifescismsurvey Note that it is intended for people involved in the marketing and sales of non-FDA regulated products (e.g., products sold to the research market). Contact us with any questions and feel free to distribute to your marketing, BD, management or sales colleagues (functions vary due to size of company).

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Happy Holidays from Comprendia & SDBN!

Thanks for your support in 2010 and we hope to see more of you in 2011! Mary Canady & Rebecca Watson-Beattie Comprendia & San Diego Biotechnology Network (Image created using Tagxedo and it’s a word cloud from the content of our blog. Clicking on each word searches our website for the term! We love word clouds…)

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New Date for Social Media Workshop 4: December 9th

Just a quick note to let you know that we changed the date for our Social Media for Life Science and Biotechnology Workshop 4 webinar, it will now be December 9th from 8 a.m. to 12 p.m. Pacific time, check out the flier (PDF) or the link to the workshop above for more information. Hope you can make it!

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Social Media for Life Science and Biotechnology Workshop 4: The Zen of Social Media Marketing: Integrate, Measure, and Adapt

Our first three Social Media for Life Science and Biotechnology Workshops concentrated on the components of successful applications and campaigns. Now, you’re ready to make the whole more than the sum of its parts by integrating, measuring, and adapting your strategies and tactics. Concepts covered include metrics, return on investment/relationship (ROI/ROR), engagement, social media monitoring/sentiment analysis, search engine optimization, and inbound marketing. In this four hour webinar, we’ll answer the questions below, as well as any you have in this area. The cost to attend the workshop is $375, or $750 for groups up to 4, and includes a printed workshop booklet for all attendees. Register below and contact us with any questions. Integrate Strategies: How do we integrate our company’s various products and departments to convey a consistent message that meets our goals? Tactics: How do we integrate 1st and 3rd party social media? How do we fit social media into our current marketing plans? Measure How do we collect the right metrics and information to analyze? Which of the ‘mainstream’ social media tools work for life science/biotech? How do we integrate these measurements into applications and workflows we’re already using? Adapt How do we interpret data from social […]

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