Archive for the ‘Comprendia News’ Category

Important Announcement About Comprendia & The SDBN

Important Announcement About Comprendia & The SDBN

I don’t talk much about my personal life here, and there’s probably a post I could write about how having an active personal/family life sometimes needs to be kept on the down low professionally, unfortunately. The truth is that I started Comprendia and the San Diego Biotechnology Network in 2008 as part of a plan to realize my dream of being a parent. Being single, and in marketing, isn’t the easiest path for this undertaking as travel and work schedules tend to interfere. Add to that the field of biotech, and the limited number of locations to work, most with no close family, and it seemed almost impossible. Working from home as a consultant/community organizer, with complete control over my travel, was the ideal path for me, and I am grateful for those of you who have supported me in myriad ways over this past 7 years. I was able to adopt a 13 year old girl in 2011 and she just turned 17! With college expenses coming, her impending driving capabilities (ugh), and her increased maturity, it’s time to put Comprendia on hold for now. I’m going to finally make my father happy and get a “real” job (he […]

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Now Available On Demand: Best Overall Marketing Strategies and Tactics for 2015 Webinar

Now Available On Demand: Best Overall Marketing Strategies and Tactics for 2015 Webinar

We had 50+ life science marketers attend our “Best Overall Marketing Strategies and Tactics for 2015” webinar on October 15th, 2014, see the description here. We had a highly interactive session, the topic was chosen by the registration poll, we implemented three polls during the survey and took questions at the end. You can now view the webinar on demand complete with poll results and questions, fill out the form below and finish your 2015 life science marketing planning! First Name(required) Last Name(required) Company(required) Email Address(required) I’m interested in scheduling a free consultation. Sign me up for your newsletter!   cforms contact form by delicious:days

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Headed to #AACR14? Let’s Meet!

Headed to #AACR14? Let's Meet!

Are you headed to the American Association for Cancer Research 2014 Annual Meeting in San Diego April 5-9? We’re hosting a happy hour April 7th, and it’s free to attendees, you can sign up here. We’d be happy to meet with you casually at the happy hour or at your booth or nearby. Fill out the short form below and we’ll schedule a time to meet with you. Whether you’re a blog reader, webinar viewer, or want to inquire about working with us, we’d love to meet with you! First Name(required) Last Name(required) Company(required) Email Address(required) At which San Diego conference(s) would you like to meet with us? SfN (2013) SLAS AACR Experimental Biology BIO Protein Society ASHG I’m interested in the following services (see all here): Marketing Planning Social/Digital Media Event Planning Business Development Press Release/PR Any other comments or requests? Sign me up for your newsletter!   cforms contact form by delicious:days

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Meet Us at San Diego Life Science Conferences in 2014!

Meet Us at San Diego Life Science Conferences in 2014!

Every few years we hit the life science conference jackpot in San Diego, and 2014 is a banner year for us. Check out our calendar or the list below to see what events to see us at in late 2013 and 2014, and fill out the form below to schedule a meeting! We’d be happy to give you an in-person consultation on your marketing efforts. Conferences are a great time to schedule an event such as a workshop or happy hour, see our life science event planning service to see how we can work with you. In addition, you can leverage our extensive reach with the 10,000 members of the San Diego Biotechnology Network and get meetings with new clients with our business development services. Society for Neuroscience November 9-13 (2013) Society for Lab Automation & Screening January 18-22 American Association for Cancer Research April 5-9 Experimental Biology April 26-30 Biotechnology Industry Organization (BIO) June 23-26 Protein Society July 27-30 American Society for Human Genetics October 18-22 Sign up below, we’re looking forward to meeting with you! First Name(required) Last Name(required) Company(required) Email Address(required) At which San Diego conference(s) would you like to meet with us? SfN (2013) SLAS AACR […]

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Successful Life Science Content Marketing: Comprendia’s Free Webinar November 14th 2013

The phrase “content is king” may have jumped the shark, due to its overuse, but the fact remains that life science companies must provide engaging content on their website and social media to attract and keep customers. We cover this topic often on our blog and are offering a free webinar November 14th 2013 to help you keep your calm, because creating good content is a natural progression of your existing marketing. In this 45 minute webinar, we’ll cover: Strategy: Developing content that is relevant to customers, relates to goals, and is straightforward to create Tactics: Creating an integrated plan which leverages content to generate leads and sales Logistics: Inspiring and managing content authors to create materials with limited time Repurposing: Using existing assets and putting procedures in place for reuse of future content The webinar is now on demand, access it and two free content marketing planning templates by filling out the form below: First Name(required) Last Name(required) Company(required) Email Address(required) I’m interested in scheduling a free consultation. Sign me up for your newsletter!   cforms contact form by delicious:days

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Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics. Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive: A detailed description and “how to” for each section of a life science marketing plan, including: Customer profiling Competitive analysis Baseline metrics Strategic plan Positioning, messaging, and voice Tactical schedule Budget Forecasting and ROI A life science marketing plan template combining traditional, digital, and social media strategies and tactics Examples of life science company campaigns that integrate traditional and new media well Note: this workshop is designed to help those who market and sell non-FDA requlated products. The […]

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Comprendia’s Free Life Science Marketing Workshop Webinar October 2nd

Comprendia's Free Life Science Marketing Workshop Webinar October 2nd

Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for your marketing budget, with several representing new challenges in digital and social media marketing (see our 2013 planning guide for more information). How will you develop a 2013 marketing plan which will coordinate and integrate these seemingly disparate tactics into a strategy which will help you meet your objectives? We’ve created a survey to help us understand your biggest needs in formulating your 2013 marketing strategies and tactics, and we’ll present the results and tailor our one hour October 2nd webinar to answering your questions. In addition, we’re offering a free 30 minute individual follow up consultation to answer your questions. We’ll keep your answers to the survey confidential according to our Privacy Policy and will only discuss general survey results. Depending on the results of the survey, we expect to cover: Branding, Positioning, and Messaging Strategies Integrating Traditional, Digital, and Social Media Finding and […]

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Comprendia Announces New Social Media Compass Reports for Life Science Monitoring

Each day, life scientists share their thoughts on conferences, research tools, and brands on social media. While adoption may be slow on any individual application, most researchers will use the internet to discuss and search for information regarding a topic or event. In addition, the discussions become more important as search engines such as Google rely on this ‘social data’ for content and rankings. We’re doing a ‘soft launch’ of our Social Media Compass™ reports, which provide expert summaries of the content and digital influencers important in understanding life science events and topics. Visit the link above to learn more, and look at the example ASM 2011 Social Media Compass (PDF). Our soft launch allows you to get in on the ground floor and tell us what you’re interested in monitoring, fill out the form on the product page and we’ll get started tracking events, topics, or brands.

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Comprendia and New England Biolabs Announce EpiExperts Social Media Application for Epigenetics Researchers

You may have seen our announcement a few months ago here about the web 2.0 application we built with New England Biolabs (NEB). We formally announced it with them today, check out the press release for more information and contact us with any questions. NEB is a fantastic company to work with and we are getting great traction on EpiExperts, please check it out and let us know what you think!

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Comprendia’s Third Anniversary Jubilee, Win Up To $65!

Comprendia was founded in June of 2008, and we’ve had three great years. We’d like to thank our clients and supporters with what we think will be a fun way to give out 50 $15 prizes. We’re also giving an extra $50 to the person who refers the most people to the survey, so you can win up to $65! Here’s how you can win. We created an uber short survey for both life scientists and those who provide products to them. We’re going to challenge you a little and learn about what you like. There are two ways you can find the survey: Scan the QR code in this blog post, it will link directly to the survey. QR codes appear to be all the rage in marketing these days, but we’re not sure how many of you will go to the trouble to scan. To find a scanner, check out your phone’s app store. Once you start looking for QR codes, you’ll see them everywhere, and you’ll have the app to start scanning. Check in to the Comprendia 3rd Anniversary Jubilee event on Foursquare and the link can be found in the ‘Tips’ (if you live in San […]

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