Archive for the ‘Blog’ Category

Comprendia Newsletter Vol. 3: Workshop, #ScioPartners, Power Tool, Sound Bytes

Comprendia Newsletter Vol. 3: Workshop, #ScioPartners, Power Tool, Sound Bytes

Link to Comprendia’s March 2013 newsletter.

Read more

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics. Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive: A detailed description and “how to” for each section of a life science marketing plan, including: Customer profiling Competitive analysis Baseline metrics Strategic plan Positioning, messaging, and voice Tactical schedule Budget Forecasting and ROI A life science marketing plan template combining traditional, digital, and social media strategies and tactics Examples of life science company campaigns that integrate traditional and new media well Note: this workshop is designed to help those who market and sell non-FDA requlated products. The […]

Read more

#Sciopartners Continued: Conference Connections For Life Science Bloggers And Companies

#Sciopartners Continued: Conference Connections For Life Science Bloggers And Companies

My recent trip to the ScienceOnline conference to make the #Sciopartners presentation was cut short due to travel difficulties and I didn’t get to meet as many of the attendees as I would have liked to. I started thinking about how I’ve made connections with bloggers outside of that meeting in the past, and Tweetups, etc. at other life science conferences have helped a lot. I had an ‘aha’ moment shortly after these neurons fired and realized we could be a conduit for life science bloggers and companies to meet. The fact that communication is moving online makes in person meetings all the more valuable for maintaining relationships. Media shifts bring opportunities for both bloggers and companies to work together to advance scientific research. We created two word clouds for this post’s image based on these two partners’ online content, with the largest words representing the most popular topics. For the word cloud on the left in black, we used content from 4 major life science company websites: Sigma Aldrich, Life Technologies, Bio-Rad, Affymetrix, and New England Biolabs. The right word cloud in white is from Researchblogging and represents the topics written about there. Like any partnership, the two halves […]

Read more

How To Create A Printable, Customized Life Science Events Calendar

How To Create A Printable, Customized Life Science Events Calendar Read more

iPad Epigenetics: Changing Your Office Work Flow For Mobile Access

I wrote about the difficulties I had in using my iPad for office applications shortly after I bought the device. Since then, changes to applications, the operating system, and perhaps changes in my attitude have resulted in me being able to use the iPad a bit more effectively. During a recent short trip for work I took the plunge and traveled without my laptop. The ‘experiment’ was a success (albeit frustrating at times) and I detail below the issues I faced and solutions I have found, some with shortcomings. No native file system. It is sometimes difficult to transfer files between programs due to the lack of a file system. While creating a PowerPoint presentation, I found that I needed to use a combination of editing applications (CloudOn and QuickOffice) because neither have all of the features of the desktop application. Solution: In this case, the only way I’ve found to go between applications is to store the file on DropBox (Google Drive may work as well). With both cloud-based applications, you are able to mark files as available for offline use. However, when working offline, you can only edit the file in one application. Lack of presentation sophistication. I […]

Read more

Getting Financial Support For Your Blog Without Selling Your Soul: Presenting At ScienceOnline 2013 #scio13

Mary presented a short session at the recent ScienceOnline conference in North Carolina aimed at helping bloggers get funded. We are continuing the dialog using #sciopartners on Twitter and with resources at comprendia.com/sciopartners. Fill out a short form there to get started! Getting Financial Support For Your Blog Without Selling Your Soul from Mary Canady

Read more

January ’13 Newsletter: ScienceOnline, New Media Marketing, Power Tool, SoundBytes

Comprendia January 2013 Newsletter Greetings! Happy New Year! 2013 is special to us because it marks our fifth year! We’ll be having some special celebrations this summer. For now, check out our new blog content, specials, and news from around the web. Contact us if you have any questions or just want to say hi. Reaching Digital Influencers at ScienceOnline The changing media landscape means that science bloggers are important digital influencers. We aim to help life science companies build bridges with these communicators and are travelling to North Carolina next week to lead a session at the ScienceOnline conference.  Check out the details and fill out the short form by clicking below so that we can help you make the important connections you need in 2013: ScienceOnline Partnerships     New Media Marketing Resources, Risks, and Rewards  Mary recently gave a talk to UCSD Rady MBA students and we’ve uploaded it to SlideShare with audio. Click on the link below to watch it, and if you’d like Mary to talk at your company or institution, contact us.  New Media Marketing Presentation Product Highlights & Specials   Special offer: Until February 10th, enter code “winterpromo” to get $75 off of […]

Read more

New Media Marketing: Resources, Risks, and Rewards: Presentation to UCSD Rady MBA Students

New Media Marketing: Resources, Risks, and Rewards from Mary Canady

Read more

Three Ways To Get Involved With ScienceOnline NOW To Make A Difference In 2013

Since our founding in 2008, we’ve been big proponents of ScienceOnline and one of our major goals is to bridge science bloggers and companies to make the industry more robust. This movement represents a sea change in many areas of science and so the revolution feels more like a glacier melting than a waterfall. With the conference approaching at the end of January next year, there are at least three ways you can get involved to make a difference. Sponsor the ScienceOnline conference. The digital influencers you’re so anxious to engage will be at ScienceOnline in North Carolina or watching the conversations via Twitter, etc. By sponsoring, you’ll be reaching them as well as helping a good cause, as better science communication positively impacts the industry and us all personally. Check out the sponsorship opportunities and email Karyn Traphagen for more information. It would be a great way to spend that extra end of the year budget you have. Local Watch Parties. The ScienceOnline conference in North Carolina is so popular that there’s a long waiting list. Local watch parties are being organized to both fill this void and also to help this movement to flourish with more face to […]

Read more

2012 Scifund Holiday Challenge Results

The results are IN! It was a close race, here are the results from 83 votes: Social Drama: why are fish (and we) social? ($125 prize) No Bogs No Bugs No Plants No People ($100 prize) Digitize The World! ($75 prize) This year I had a harder time contacting Scifunders on Twitter but they came through once they heard about the competition, enlisting friends and family to vote. There are still a few more hours to contribute to these and other Scifund projects, click here!

Read more
Page 3 of 2212345...1020...Last »