View on Storify. [View the story “Life Science Social Media: Getting Started, Part 1: General Resources” on Storify]
Comprendia’s 5th anniversary is this month (look for a celebration later this year) and it’s very interesting to see the changes that have happened since our founding in 2008. At that time, we sensed a need for a network for life science marketing professionals and started the Biotech Marketing Group on LinkedIn. The group is […]
Newsletter Volume 5 May 2013 Greetings! Did your Q1 2013 Marketing Plan bring May flowers? OK, that was weak. We hope your year is shaping up well! ACP-LS Guest Post: Life Science Social Media Monitoring The Association for Commercial Professionals – Life Sciences is a great group for our field. Mary will […]
ACP-LS Guest Post: Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy
I recently wrote this post on the Association for Commercial Professionals blog, and I’ll be speaking at the conference in September. Check it out! Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy.
So many things have changed in the digital age that it is sometimes hard to judge which parts of your marketing plan should change, and which should remain constant. Life science market research is an area in which we recommend you revise your strategy, and we explain the top five reasons below. Increasing segmentation. Life […]
Newsletter Volume 4 April 2013 Greetings! Life science conference season is in full bloom, how are you holding up? Life Science Marketing Plan Webinar Now Available We had a lot of interest in our Life Science Marketing Plan workshop webinar, around 175 people have watched it. Follow the link to watch it […]
By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials […]
Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you […]
Link to Comprendia’s March 2013 newsletter.
Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are […]