Newsletter Volume 4 April 2013 Greetings! Life science conference season is in full bloom, how are you holding up? Life Science Marketing Plan Webinar Now Available We had a lot of interest in our Life Science Marketing Plan workshop webinar, around 175 people have watched it. Follow the link to watch it on our website and download the template. Access The Marketing Plan Workshop Webinar Test Drive Our New Website! We’ve updated our website to serve you better. Important changes include: Product listings Resources Workshops Presentations Blog Let us know what you think! Know About The Life Science Content ‘Matrix’? We all know content is king, but how can you leverage all of the different types? Learn how to use some simple tools to leverage your company’s assets effectively and save time. Read the article on our blog: Your Guide To Thriving In The Life Science Content ‘Matrix’ Product Highlights Life Science Social Media Tune Up We provide a life science social media review of your company’s activities and detailed recommendations to meet your objectives. Whether your goals are to increase return on investment (ROI), generate leads, or search […]Read more →
Archive for the ‘Blog’ Category
Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics. Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive: A detailed description and “how to” for each section of a life science marketing plan, including: Customer profiling Competitive analysis Baseline metrics Strategic plan Positioning, messaging, and voice Tactical schedule Budget Forecasting and ROI A life science marketing plan template combining traditional, digital, and social media strategies and tactics Examples of life science company campaigns that integrate traditional and new media well Note: this workshop is designed to help those who market and sell non-FDA requlated products. The […]Read more →
My recent trip to the ScienceOnline conference to make the #Sciopartners presentation was cut short due to travel difficulties and I didn’t get to meet as many of the attendees as I would have liked to. I started thinking about how I’ve made connections with bloggers outside of that meeting in the past, and Tweetups, etc. at other life science conferences have helped a lot. I had an ‘aha’ moment shortly after these neurons fired and realized we could be a conduit for life science bloggers and companies to meet. The fact that communication is moving online makes in person meetings all the more valuable for maintaining relationships. Media shifts bring opportunities for both bloggers and companies to work together to advance scientific research. We created two word clouds for this post’s image based on these two partners’ online content, with the largest words representing the most popular topics. For the word cloud on the left in black, we used content from 4 major life science company websites: Sigma Aldrich, Life Technologies, Bio-Rad, Affymetrix, and New England Biolabs. The right word cloud in white is from Researchblogging and represents the topics written about there. Like any partnership, the two halves […]Read more →
I wrote about the difficulties I had in using my iPad for office applications shortly after I bought the device. Since then, changes to applications, the operating system, and perhaps changes in my attitude have resulted in me being able to use the iPad a bit more effectively. During a recent short trip for work I took the plunge and traveled without my laptop. The ‘experiment’ was a success (albeit frustrating at times) and I detail below the issues I faced and solutions I have found, some with shortcomings. No native file system. It is sometimes difficult to transfer files between programs due to the lack of a file system. While creating a PowerPoint presentation, I found that I needed to use a combination of editing applications (CloudOn and QuickOffice) because neither have all of the features of the desktop application. Solution: In this case, the only way I’ve found to go between applications is to store the file on DropBox (Google Drive may work as well). With both cloud-based applications, you are able to mark files as available for offline use. However, when working offline, you can only edit the file in one application. Lack of presentation sophistication. I […]Read more →
Mary presented a short session at the recent ScienceOnline conference in North Carolina aimed at helping bloggers get funded. We are continuing the dialog using #sciopartners on Twitter and with resources at comprendia.com/sciopartners. Fill out a short form there to get started! Getting Financial Support For Your Blog Without Selling Your Soul from Mary CanadyRead more →
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