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Archive for the ‘Blog’ Category

Life Science Social Media: Getting Started, Part 1: General Resources

Life Science Social Media: Getting Started, Part 1: General Resources

View on Storify. [View the story “Life Science Social Media: Getting Started, Part 1: General Resources” on Storify]

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Why You Should Join The Association Of Commercial Professionals – Life Sciences

Why You Should Join The Association Of Commercial Professionals - Life Sciences

Comprendia’s 5th anniversary is this month (look for a celebration later this year) and it’s very interesting to see the changes that have happened since our founding in 2008. At that time, we sensed a need for a network for life science marketing professionals and started the Biotech Marketing Group on LinkedIn. The group is a great place to get information and to network and we’ve made a lot of great connections there, including the founders of the Association of Commercial Professionals — Life Sciences. The ACP-LS shares our goals to connect and support life science marketing, sales, customer and technical service professionals and we are happy to be contributors to their blog and speaking at their September 2013 conference. They’ve provided our colleagues a special rate on both the conference and membership*, and here are the reasons you should join: Learn. Life science marketers are often well trained in the science behind the products they manage or sell, sometimes leaving less time to learn the fundamentals of the commercial side. ACP-LS provides many opportunities to learn about life science marketing, sales, leadership, and training strategies with an active blog, web resources, the conference, and plans to implement training programs. […]

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Comprendia Newsletter Vol. 5: Social Media Monitoring, Market Research, Power Tool, Sound Bytes

Comprendia Newsletter Vol. 5: Social Media Monitoring, Market Research, Power Tool, Sound Bytes

Newsletter Volume 5  May 2013  Greetings!   Did your Q1 2013 Marketing Plan bring May flowers? OK, that was weak. We hope your year is shaping up well! ACP-LS Guest Post:  Life Science Social Media Monitoring     The Association for Commercial Professionals – Life Sciences is a great group for our field. Mary will be speaking at the conference in September, and leading up to that she’ll be writing blog posts. Check out her first post which outlines a plan for monitoring competitors using social media and other online tools.  Do You Do Enough Market Research?  So many things have changed in the digital age that it is sometimes hard to judge which parts of your marketing plan should change, and which should remain constant. Life science market research is an area in which we recommend you revise your strategy, and we explain the top five reasons in this blog post. Product Highlights   Life Science Event Planning Service          Comprendia’s life science event planning service will take care of everything from helping you plan the theme to successful implementation. Engage life scientists by providing a valuable workshop or networking event at a life science hub or co-located […]

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ACP-LS Guest Post: Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy

ACP-LS Guest Post: Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy

I recently wrote this post on the Association for Commercial Professionals blog, and I’ll be speaking at the conference in September. Check it out! Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy.

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Why You Should Be Doing More Life Science Market Research

Why You Should Be Doing More Life Science Market Research

So many things have changed in the digital age that it is sometimes hard to judge which parts of your marketing plan should change, and which should remain constant. Life science market research is an area in which we recommend you revise your strategy, and we explain the top five reasons below. Increasing segmentation. Life scientists are becoming more segmented online, being able to choose from myriad journal feeds and news sources that fit their research field. Methods for reaching your customers must be equally segmented, and you need to understand their needs and habits. The results and even the process of doing more market research will benefit you. For example, if you promote your survey on Twitter and don’t get a good response, you know that this application is not a good way to reach your customers. Improving the amount and relevancy of your life science market research will ensure that you know the best way to reach and engage your customers. Need for customer engagement. Your customers are now choosing which life science companies, if any, to follow and interact with online. These decisions require engagement, whether it be liking a Facebook page, commenting on a post, or […]

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Newsletter Volume 4: April 2013

Newsletter Volume 4: April 2013

Newsletter Volume 4 April 2013  Greetings!   Life science conference season is in full bloom, how are you holding up? Life Science Marketing Plan Webinar Now Available      We had a lot of interest in our Life Science Marketing Plan workshop webinar, around 175 people have watched it. Follow the link to watch it on our website and download the template.      Access The Marketing Plan Workshop Webinar     Test Drive Our New Website! We’ve updated our website to serve you better. Important changes include: Product listings  Resources Workshops Presentations Blog   Let us know what you think!  Know About The Life Science Content ‘Matrix’? We all know content is king, but how can you leverage all of the different types? Learn how to use some simple tools to leverage your company’s assets effectively and save time. Read the article on our blog: Your Guide To Thriving In The Life Science Content ‘Matrix’    Product Highlights   Life Science Social Media Tune Up      We provide a life science social media review of your company’s activities and detailed recommendations to meet your objectives. Whether your goals are to increase return on investment (ROI), generate leads, or search […]

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Your Guide To Thriving In The Life Science Content ‘Matrix’

Your Guide To Thriving In The Life Science Content 'Matrix'

By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials such as scientific publications, news, and applications. However, it can also be daunting to live in the “content matrix” as companies might not know how to best to create, use and repurpose materials for today’s digital-focused world. By treating this matrix as such and realizing the relationships between the items in your marketing mix, you can get the most out of your efforts. Here we outline the process we both use and suggest to our clients. Set up RSS feeds. First you’ll need to review the content available on the web for several reasons: to develop a niche for your own content, to find materials to share or review, and to connect with the digital influencers in your area. We’d suggest you start with Google Alerts and also look for blogs of interest on sites such as ResearchBlogging and ScienceSeeker. Normally we’d then suggest that […]

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Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you use the site better. We are open to your feedback and requested features. Through the process of implementing some great features to our WordPress backend, updating our content, and in seeing some of the changes we’ve seen to Twitter and Google Reader this week, we’re pensive about the direction of online and social media tools. Below are some thoughts on benefiting from new tools and ideas while mitigating the associated risk. In 2008, WordPress was not often used for company websites, if you can believe it. I had to do a few web searches to find examples of people using it for this purpose. I am very happy with the choice and benefit greatly from the thousands of developers who write themes and plugins. Small companies now have so many opportunities to develop web applications. In 2008 I had a vision of connecting life science […]

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Comprendia Newsletter Vol. 3: Workshop, #ScioPartners, Power Tool, Sound Bytes

Comprendia Newsletter Vol. 3: Workshop, #ScioPartners, Power Tool, Sound Bytes

Link to Comprendia’s March 2013 newsletter.

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Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics. Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive: A detailed description and “how to” for each section of a life science marketing plan, including: Customer profiling Competitive analysis Baseline metrics Strategic plan Positioning, messaging, and voice Tactical schedule Budget Forecasting and ROI A life science marketing plan template combining traditional, digital, and social media strategies and tactics Examples of life science company campaigns that integrate traditional and new media well Note: this workshop is designed to help those who market and sell non-FDA requlated products. The […]

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