Archive for the ‘Blog’ Category

How Do Life Scientists Use Social Media?

Here’s a great video from Imperial College in which several life scientists discuss their interest in social media. Blogs, Twitter, Wikis and other on-line tools from John Conway on Vimeo. How can life science companies participate? Join us June 9th for our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications and find out! To share this post easily, cut and paste: How Do Life Scientists Use Social Media? http://bit.ly/iZ35ss

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 5/26/2011

Here’s our most recent playlist of links and tips for life science marketing and social media: Sigma updates website. Sigma Adrich has updated their website. It looks nice (except I think they need to be consistent with the red–it’s too light at the top) and time will tell whether life science researchers find it easier to use. The video about the new site shows 4-5 staff members describing the changes and excitement they have for it (frankly I’d rather just see the updates). The video is a bit over the top–did they really work with the ‘top designers in the world’? From the web 2.0 standpoint, they now have favorites and product reviews, which is great, and it looks to be iPad compatible. Social media is not prominently displayed–links are in gray at the bottom right. They indicate that it is the ‘first stage in their digital evolution.’ The sophisticated video makes me think of this post about every company needing to be a media company now. Is your company expanding its video production team? Tineye image search. This is cool. Ever see an image in an Ad, or get sent an image that someone in your group wants to […]

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Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available

A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on our workshops and training page. As always, contact us if you have questions, and hope to ‘see’ you at a workshop soon! To share this post easily cut and paste: Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available http://bit.ly/jyhqM4

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My 24 Hours Unplugged: What We Can Learn About Life Science Business Planning

There have been reports that have been coming out lately showing that multitasking, an activity often exacerbated by the internet and social media, can be less effective, shorten our attention spans and even affect our relationships. Recently I went to some conference presentations and noticed a difference in my attention span–that nagging feeling that I’m missing information, having to tell myself “you can only check your phone once every 15 minutes.” I decided to go cold turkey for a day–no internet, period. Granted, it was a Sunday, but I gained some insights relevant to life science business planning that i’d like to share. I started at 7 p.m. Saturday, announcing to the Twitterverse that they should expect to not hear from me for 24 hours. Shortly after I signed off I realized I promised to make a dish the next morning for which I did not have the recipe…get out the old cookbooks! Lesson one was that I rediscovered the usefulness of browsing. I have about 40 cookbooks, several I have forgotten about, and I reacquainted myself with some of them and some recipes I would never have found via a Google search. When we rely on what we think […]

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Comprendia Announces Facebook Workshop for Life Science and Biotechnology

Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.

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ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11

You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed the results (special thanks to Dave Mosher and Taylor Dobbs for making the data public). More demographics are included in the Slideshare presentation below, and our summary of the results is also given. Of course, our blog is tailored towards life science companies and marketers, so we included information pertinent to our audience, and note that we provide life science social media workshops and training, including Twitter and Facebook. We’d love to know how you’d interpret the results, please leave a comment below! ScienceOnline2011 Attendee Social Media Survey View more presentations from Mary Canady To share this post easily cut and paste: ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11 http://comprendia.com/surveyscio11

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 4/15/2011

Here’s our most recent playlist of links and tips for life science marketing and social media: Promega updates website. Promega recently redesigned their website, and while I thought the old one seemed easy to navigate, it’s clear they’re looking forward with this redesign. The interface is simpler and they also offer RSS feeds for some sections (which we’d love to see for ALL areas of ALL life science company websites). They have a chat feature too (not sure if it’s new) which is good as a grad student cancer researcher I spoke to recently said that “phone calls are only for emergencies,” typical of the new scientist’s attitude. Promega will also be linking their blog soon and has also started a blog-style news aggregator called “Forensic Connections.” Scientists and the social media survey. Lab Manager Magazine recently published a social media survey of 300 of their readers. Take a look at the results and judge for yourself, but we’re hesitant to give a full ‘thumbs up’ on the survey as the article isn’t a full report. The results are different than what we’ve found with our surveys, for example LinkedIn is the most popular application. The answers do underline the […]

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Beta Launch of Engaging Epigenetics Experts at American Association for Cancer Research Meeting #aacr

We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social Media™ system to ensure that it will meet the needs of life science researchers and thus be adopted by them and grow. Epigenetics is a fast-growing, interdisciplinary field studying the way environment changes genetic information, and we created a Social Media Charter™ for NEB, working closely with them and benefiting from their knowledge of their customers and the science. In meeting the needs of epigenetics researchers, NEB will better be better positioned in this competitive market, and they’ll also gain from getting product development feedback from the researchers. We applaud NEB for having a long-range view of these new applications, and know that they will pay off soon. Our Social Media for Life Science and Biotechnology Workshop April 14th will describe the STIR Social Media system in detail, helping you to learn how to leverage these new tools effectively. To share this post easily cut […]

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Workshop 1 April 14th & Twitter Webinar Available

Just a quick note to let you know that our Social Media for Life Science and Biotechnology Workshop series is starting again with a Workshop 1 interactive webinar April 14th. Also our Twitter Workshop is now available on demand. We hope to help you meet your goals in 2011 with social media workshops specific for life science and biotechnology, contact us if you want more information or require customized training.

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Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011

Welcome to the first in our series of Video Bytes, Demos and ‘How To’ Resources for Life Science Marketing & Social Media. You may be familiar with our Sound Bytes which are links and tips along the same theme, we’re adding videos to help show you how you learn how to use online applications to better reach your goals. Our first video is about the recent changes to the LinkedIn interface, and how to contact users who are in your groups. Sign up for Comprendia blog email updates to get our demos and how to videos delivered to your inbox, and subscribe to our YouTube channel. To share this post easily cut and paste: Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011 http://bit.ly/vidbytes0327

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