Capabilities

How can we help your biotech or life science business grow? By matching our scientific and design staff to your individual needs, we will work with you to determine your marketing strategy and tactics, and provide resources for you to implement them. If your customers are in the life sciences/basic research or drug discovery areas, we can help you, as our consultants have a wide range of expertise in these areas.

Determining Your Marketing Strategy

What strategy will result in long term growth of my business? Continually adapting to customer needs and reviewing your product portfolio is key to becoming a more market driven and profitable organization. Relying on years of experience working in life science and biotechnology companies, Comprendia will prepare a Marketing Plan for you which will be tailored to your needs, including:

  • Market Research
    • Defining customer needs
    • Profiling search and buying habits
    • Identifying key factors in the purchase decision process
  • Sales Analysis
  • Competitive Analysis
    • Competitor profiling/landscape
    • SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
  • Marketing Strategy
  • Key priorities and next steps


Implementing Your Marketing Strategy

What are the tactics, channels, and materials that should be used to effectively reach your target audience? Whether you work with us to define your strategy, or have already decided your path forward, Comprendia can provide the right materials to get your message across, including:

  • Branding & Messaging
  • Tactical Marketing Schedules & Budgets
  • Printed Marketing Materials
  • Online Marketing Materials
  • Social Media Tactics
  • Conference Materials & Planning
  • Website Design & Development
  • Scientific Writing
  • Press Releases/Public Relations
  • Lead Identification and Business Development


Our clients include small to mid-size biotechnology and life science companies involved in providing reagents and services for drug discovery and basic research. We have a broad range of specialties in this area, and most of our consultants have Ph.D.’s, so they can easily come up to speed on a wide variety of topics.

Are you ready to leverage customized marketing strategies to take your business to the next level? If so, contact us by emailing us at info@comprendia.com or by visiting comprendia.com/contact. We’ll give you a free consultation and Biotechnology Marketing 101™ workshop tailored to your needs.