We all know content is king, but how can you leverage all of the different types? Learn how to use some simple tools to leverage your company’s assets effectively and save time. Read the article on our blog:
We provide a life science social media review of your company’s activities and detailed recommendations to meet your objectives. Whether your goals are to increase return on investment (ROI), generate leads, or search engine optimization, we will provide the strategies, tactics, and key metrics you need..
Improve search engine ranking, incoming links, and inbound marketing with our life science SEO (Search Engine Optimization) service. Get a versatile plan specific to your needs by leveraging Comprendia’s online life science network and expertise.
If you have not yet explored the world of social bookmarking, try Diigo to save and organize your bookmarks. Install a browser toolbar for easy sharing and searching on your devices (a bit tricky on an iPad, but doable). You can also pair Diigo with a service called Packratius to save every link that you share on Twitter. As if that wasn’t enough, Diigo provides an RSS feed of your bookmarks, which provide all sorts of uses (we embed our Sound Bytes blurbs using it).
SoundBytes Vol. 4
Here are totally rad links to news and tips from around the web which we shared on Twitter. See our comments for each link below, and click on the title to get more information. Follow us on Twitter or subscribe to our Diigo feed to see all the links we share.
How does science communication affect funding? We’re going to explore this with a panel of journalists in San Diego April 29th, join us! We are all affected by the amount of funding life science research gets. …»
The acquisition of Mendeley by Elsevier has been speculated for quite some time, and there were mostly negative reactions on Twitter at the announcement. Regardless of the outcome, life science companies should keep an eye on the related open access movement. …»
Ouch, Google is discontinuing Google Reader July 1st. It is a very useful tool to follow competitors, news, and life science blogs, forums, and other social media. Here is a list of alternatives and we hope to provide some more guidance soon. …»
I thought this presentation was really interesting: it claims that the marketing plan is dead due to a constantly changing landscape. Do you agree? We advocate a shared, living document complemented by dashboards updated monthly. …»
Hope you enjoy our newsletter and keep reviewing your marketing strategies and smartly implementing those tactics! Let us know if we can help in any way, we’re just a Tweet, email, or phone call away!