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One of the questions we get frequently is regarding the popularity of social media for different types of life scientists. While it’s true that some computer-intensive fields such as bioinformatics lend themselves to more social media savviness, we find that many different types of life scientists participate. We performed a Social Media Compass™ Twitter analysis (PDF) on the recent American Chemical Society meeting in Denver and found that chemists are very interested in using new media to communicate.

As we covered in a recent post about life science hashtags, they can be used to track events, and we followed the ACS Fall 2011 meeting using the #acsdenver hashtag. There were more than 2000 Tweets from 466 Twitterers from July 30-September 17th, and with 12,000 in attendance, less than 4% of the attendees Tweeted (with the caveat that some Tweets come from people who weren’t at the conference). This is in the normal range for what we see at life science conferences, and we also seen many researchers in ‘listening’ mode, so more likely participated by watching. Also, the Tweets and links will have an impact on search engine results for months or perhaps even years. Our Social Media Compass Twitter Analysis (PDF) tracks the top Twitterers, links, and hashtags, and gives our analysis of the event. Life scientists and companies can use the report for a top level summary of the meeting, to find online influencers, and to follow up on detailed talks and links shared at the meeting. See more details about our Compass reports here.

The American Chemical Society has been instrumental in the adoption of social media by chemists. The most Tweeted link was the live Ustream coverage (now recorded) of some aspects of the event. The organization of a ‘Tweetup’ where Twitterers can meet informally, as well as the deposition of some of the talks on a Lanyard site also contribute to a more socially open atmosphere, and we commend the meeting for creating it.

Chemists are also realizing the challenges that face their industry, and are using social media, including Twitter conversations, to mobilize and affect change. One issue is the fact that ‘chemical’ seems to have become a dirty word in society, and scientists are trying to combat this with new terms that could be used. Chemist employment is another area of much discussion as the job market has seen better days, and ACS is beginning an initiative to encourage entrepreneurship in the industry. Again, the ACS should be applauded for their efforts, as they’ve also implemented the “International Year of Chemistry” and “National Chemistry Week” (this week) campaigns. Other people and entities are also chiming in with resources and applications, with a ‘sub’ hashtag #CINF being used to share web 2.0 chemical information resources such as PubChem3D. The only brands represented in the top 20 Twitterers (not all data shown) were @ChemistryWorld, @J_A_C_S, and @NatureChemistry, and this represents a major opportunity for chemical providers.

The amount of information shared on Twitter for the ACS meeting shows a willingness by chemists to participate in new media, and the information will become more important as the volume increases. We can provide additional information about this meeting or any life science event listed on our calendar, as well as many other types of topics, for more information contact us.
To share this post easily, cut and paste: Chemists Can Tweet: #ACSDenver Twitter Analysis Shows Communication, Web 2.0 Topic Trends http://bit.ly/mUi73E

It’s time to start life science marketing planning for the next year, and we’d like to help you get the most out of your budget with this guide. We’ll assume that the Mayans are wrong and that the world won’t end, at least not before Q4. We’ve updated our life science event planning calendar which has 2012 conference and relevant due dates to help you get abstracts and other items in on time, especially if you add the google calendar to yours so you’ll get reminders. In addition, we’ve added the official Twitter hashtag for each event (where available) so you can track them (see our guide to life science hashtags to learn more).

Life Science Event Listings

Below is our list of life science media kits and editorial calendars. Marketers use them to plan their tactical schedules, see our life science marketing plan series for more details. We’d hoped to find more of the 2012 versions of these schedules, but several are from 2011. We’ll try to update them as they become available, try poking around the websites and contacting the publications yourself to find them.

Our 2011 survey of life science marketers indicated an increase in spending on social media, we’ll repeat the survey for 2012 soon. What are your thoughts on the trends for spending and success in 2012?

Life Science Media Kits, Editorial Calendars & Contacts

To share this post easily, cut and paste: 2012 Life Science Marketing Planning Guide: Events, Media Kits & Contacts http://bit.ly/oVQ8e7

To share this post easily cut and paste: #ls_chat 9/28/2011: Life Science Websites & Mobile Apps Discussion http://bit.ly/pbRx3b