ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11

You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed the results (special thanks to Dave Mosher and Taylor Dobbs for making the data public). More demographics are included in the Slideshare presentation below, and our summary of the results is also given. Of course, our blog is tailored towards life science companies and marketers, so we included information pertinent to our audience, and note that we provide life science social media workshops and training, including Twitter and Facebook. We’d love to know how you’d interpret the results, please leave a comment below!

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3 Comments
  1. Well done! Glad to see the data put to such a good use. Thanks for doing this.

  2. Love the word clouds – interesting that the same 2 words came out as most rewarding and most frustrating! The data looks overall like I would imagine. Twitter beats Facebook ANYDAY for science info in my world. And what on earth is aardvark. No wonder its a teensy weensy bar.

  3. How very cool – I was just discussing your great marketing session @ Scio11 today at work. Thanks for the survey, Arikia, Dave & Taylor. Thanks for the analysis & presentation of the data, Mary – it is quite interesting.

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