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Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.
You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed the results (special thanks to Dave Mosher and Taylor Dobbs for making the data public). More demographics are included in the Slideshare presentation below, and our summary of the results is also given. Of course, our blog is tailored towards life science companies and marketers, so we included information pertinent to our audience, and note that we provide life science social media workshops and training, including Twitter and Facebook. We’d love to know how you’d interpret the results, please leave a comment below!
To share this post easily cut and paste: ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11 http://comprendia.com/surveyscio11
Here’s our most recent playlist of links and tips for life science marketing and social media:
Promega recently redesigned their website, and while I thought the old one seemed easy to navigate, it’s clear they’re looking forward with this redesign. The interface is simpler and they also offer RSS feeds for some sections (which we’d love to see for ALL areas of ALL life science company websites). They have a chat feature too (not sure if it’s new) which is good as a grad student cancer researcher I spoke to recently said that “phone calls are only for emergencies,” typical of the new scientist’s attitude. Promega will also be linking their blog soon and has also started a blog-style news aggregator called “Forensic Connections.”
Lab Manager Magazine recently published a social media survey of 300 of their readers. Take a look at the results and judge for yourself, but we’re hesitant to give a full ‘thumbs up’ on the survey as the article isn’t a full report. The results are different than what we’ve found with our surveys, for example LinkedIn is the most popular application. The answers do underline the importance of surveying your subset of life science customers, as social media preferences will vary depending on the age, computer proficiency, and environment of researchers or professionals.
As we talked about in our Social Media for Life Science and Biotechnology Workshop 4, we see Salesforce customer relationship management (CRM) software as having the best options for tracking social media return on investment (ROI). Radian6 is a social media monitoring company, so this bodes well for being able to track these metrics, check out this nice overview of social CRM to see what may be possible soon.
Nice app for Mac devices (iPhone, iPod Touch, iPad) and Droid which features products and protocols from the Molecular Probes brand of cell imaging products. It’s a bit product centric compared to most social media apps, but the addition of protocols may mean that scientists will adopt.
The soundbytes tag on Delicious contains all links mentioned, as well as others we think are useful. Sign up for Comprendia blog email updates to get our playlists delivered to your inbox.
To share this post easily cut and paste: Sound Bytes: Links and Tips For Life Science Marketing & Social Media 4/15/2011 http://bit.ly/soundbytes0415
We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social Media™ system to ensure that it will meet the needs of life science researchers and thus be adopted by them and grow. Epigenetics is a fast-growing, interdisciplinary field studying the way environment changes genetic information, and we created a Social Media Charter™ for NEB, working closely with them and benefiting from their knowledge of their customers and the science.
In meeting the needs of epigenetics researchers, NEB will better be better positioned in this competitive market, and they’ll also gain from getting product development feedback from the researchers. We applaud NEB for having a long-range view of these new applications, and know that they will pay off soon. Our Social Media for Life Science and Biotechnology Workshop April 14th will describe the STIR Social Media system in detail, helping you to learn how to leverage these new tools effectively.
To share this post easily cut and paste: Beta Launch of Engaging Epigenetics Experts at American Association for Cancer Research Meeting #aacr http://bit.ly/epi_lau
