Here is our latest collection of links and tips for life science marketing and social media:
- Social Media Tools Feed.
Our 4th Social Media for Life Science and Biotechnology Workshop went well this week (it will be available as a webinar soon, check out the training page for updates), and we’re ready to start again next year with the series. We’ll also be rolling out some new tools and resources for you soon, to whet your appetite, check out our social media tools RSS feed which you can subscribe to by email. The only constant in social media is change, so keeping apprised of the best tools will help you to keep on top.
- Holiday Gift Cards Benefiting Science Students.
Our friends in the Bay area have a great idea–send holiday e-cards that benefit California students! Check it out, it looks easy, or consider making a donation to your favorite charity in lieu of sending printed cards or gifts.
- On Literature Becoming More Social.
Several items have surfaced recently about life science research publications becoming more social, such as a review of paper sharing application Mendeley and a new app called Annotatr which allows scientists to comment on papers. I bring these up to life science marketers because they present a great opportunity to learn about trends and to get involved in discussions around their brand (carefully). We’ll continue to stay attuned to the developments and let you know what apps and tools are the most useful.
- Creating a Social Media Policy For Your Company.
Short interview with IBM’s VP Harriett Pearson, discussing IBM’s publicly available social media policy in general terms. We know this is a big area of concern for life science marketers, and the document may help you with your 2011 planning.
- Social Business Forecast: 2011 The Year of Integration.
Fantastic presentation from Jeremiah Owyang about how companies will plan their social media strategies in 2011, obviously also good for planning your next year.
The soundbytes tag on Delicious contains all links mentioned, as well as others we think are useful. Sign up for Comprendia blog email updates to get our mix tapes delivered to your inbox.
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