Here is our latest collection of links and tips for life science marketing and social media:
- Life Technologies’ New Look
- The Social Network.
- HIV/AIDS New Media Guide.
- The Semantic Web is coming….
Someone could write a book about the different branding of Life Technologies throughout the years. To me, they were the first company to really bring a distinctive branding to life science products, and I think following them is important to learn about how companies can deal with the challenges of consolidation. Check out how they’re using the Life Technologies brand as an umbrella for the many company brands they represent. One former Invitrogen employee told me that it is reminiscent of IVGN’s early days. What do you think? It is also interesting in light of CEO Greg Lucier’s comments that the company will expand into the medical area in the next year. Will this new branding be used, or will they require more differentiation for this market?
I just saw this movie about the genesis of Facebook and I’m ‘assigning’ it to anyone who is interested in creating social media applications for life scientists. While the movie tends to focus on the negatives of the early days of Facebook, it also shows how this application, which faced considerable competition from the likes of MySpace and Friendster, differentiated itself and eventually won the race. To me, it underlined the importance of usability and understanding what motivates people to participate in social networks.
This is a great resource from AIDS.gov which gives both a basic overview as well as examples of how new media is being used to engage HIV/AIDS patients and advocates. Even if you’re trying to engage a different audience, it’s a great site to look through and bookmark. As with much of new media, the site itself engages as it educates.
As we’ve discussed, the changes happening on the web aren’t just about people interacting or even your ability to engage your customers more. The data structure of the web is changing and you need to take notice as it will change e-commerce, likely sooner rather than later. Here is one article to pique your interest.