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Sound Bytes: Tips For Life Science Marketing & Social Media 9/16/2010

Life Science Marketing and Social Media Links and Information

We’re starting something new here, inspired by our friends Mike Spear and Walter Jessen, who each provide posts with useful links and summaries regularly. Our ‘flavor’ will be focused on life science & biotech marketing and social media, all meant to keep you up to speed on the interesting things we’ve found during the week. We’re documenting all of the links on the bookmark sharing site Delicious under the ‘soundbytes‘ tag, so you can always reference them (and even sign up for RSS updates–look for the orange RSS symbol). You’ll note that there are many bookmarks there now…we’ve had this in the works for a while. Without further ado, here are our first Sound Bytes!

  1. Google Announces ‘Caffeine,’ a new ‘as it happens’ search engine feature.
  2. This link’s a bit outdated, but very important, so I’m including it. Google may be feeling pressure from more timely searches available from Twitter, and introduced this new feature which indexes a ‘subsection of the internet’ quickly. What does this mean for you? We talk about in our workshops and training that search engines love dynamic websites, and this new feature turns this affection up to 11. Which ‘subsection of the internet’ do they index quickly? No one outside Google really knows, but I’m guessing blogs and other social media applications are being indexed quickly. For the Comprendia blog, our posts often ‘hit’ the first page of our target Google search engine keywords within minutes of posting. They may fade away depending on their popularity, but we get great ‘Google Juice’ almost immediately. Meaning? Start that blog yesterday, and post often!

  3. More fallout from ScienceBlogs’ ‘PepsiGate’: New Wired Science Bloggers and Bora Zivkovic heads to Scientific American.
  4. We covered ‘PepsiGate,’ Seed Media’s unfortunate episode hiring Pepsico bloggers for ScienceBlogs, and how many bloggers left the popular site. Since that time, many players have ‘stepped to the plate’ to offer these bloggers a home, and Wired Science is one of them. Their effort is certainly one to watch, as is the more ‘home grown’ network Scientopia. This week, the highly respected ex-ScienceBlogs blogger Bora Zivcovik announced he’s helping Scientific American launch a new science blogging network. What does this mean for you, the life science marketer? Advertising on these new sites is definitely a possibility, but I’d like you to think beyond this type of broadcast advertising and think about how you could help these sites in a more context-specific manner. It’s very ironic that the addition of Pepsico to the ScienceBlogs roster caused this cascade of events–if Seed Media had instead chosen a life science company-hosted blog, the outcome would have been very different!

  5. Creating Social Media Business Guidelines.
  6. We covered this topic in our Social Media for Life Science and Biotechnology Workshop 2, and as things usually go in this fast paced area, a few great resources have come out since then. Check out this post, it’s a gold mine!

  7. RSS feed for Life Technologies Social Media.
  8. Interested in seeing how LIFE is doing social media? We’ve aggregated all of their accounts into a single RSS feed, allowing you to view it in an RSS reader or get email updates. We also created a Twitter list so you can follow them easily. They’re the most active company in life science social media, incorporating many brands, you can learn from them by watching what they’re doing.

That’s all for now, folks, we’ll make another life science marketing mix tape for you in about a week, and sign up for email updates so you won’t miss anything! Stay tuned also for Sound Bytes Videos with tips and tricks from our workshops and training.

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