Comments on: Getting Personal With Your Customers

By: April F.

April F. — Tue, 01 Sep 2009 17:17:43 +0000

Great post! I would also add that a business owner should not send any messages regarding their personal beliefs, such as religious or political affiliations to contacts they do not know personally (and even then, I wouldn’t advise it). I have received a couple of these recently, and the worst part is, they usually do not even offer an unsubscribe option (perhaps purposely). If I had ever considered doing business with these folks, I wouldn’t now. Seems like this would be obvious, but I guess sometimes emotions can overcome common sense.

By: Karen Millar

Karen Millar — Mon, 13 Jul 2009 17:35:57 +0000

This is so “spot on”. Part of the problem today is people are either geting lazy or overwhelmed. It is very easy to try to hit the most viewers as possible with one click, but we have to stop ourselves and, as this article says, put ourselves on the other side of the communication. I would much rather spend time personally constructing an e-mail or letter to prospective clients that has meaning, rather than take the lazy way out. It may take more time, it may not reach as many people, but I hope the feeling on the other side (if it is read at all) is that I cared enough about what someone else thought and did and was genuinely offering to help them because I knew the value of what I did.

By: Amber Cornett

Amber Cornett — Wed, 08 Jul 2009 06:12:34 +0000

I really enjoyed this read and agree that the nature of communication is what you have to say and the method in which you deliver it. The flip side then becomes the recipient, who are they and by which way will they interrupt your message? Forming a personal relationship with those who you wish to communicate with is by far the best method for preventing misunderstandings.