Biotechnology Marketing 101: Your Company
April 20th, 2009
In our first Biotechnology Marketing 101 presentation, we discussed using the principles of marketing to help further your career. In our latest presentation, Biotechnology Marketing 101: Your Company (PDF), you’ll learn how promote your small or large company using tactics that all marketers use to promote any ‘product,’ be it a physical product, service, or organization. Learn about every day steps you can take to ensure that your company is positioned for success. The presentation includes strategies to make the most of your budget. Tips for everything from choosing a logo to leveraging PR is included here, and please contact us if you’d like to schedule a free, personalized Biotechnology Marketing 101 presentation and consultation with Comprendia.
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June 23rd, 2009 at 8:36 am
[...] all levels, it doesn’t always ‘go away’ when a scientist leaves academia. See the Biotechnology Marketing 101: Your Company for more details on clearly defining and communicating the value proposition of your company. Who [...]